9 lessons learned from Startup Classes with Eoin from HubSpot

On May 18, we had a special guest for our Startup Classes. Eoin, Head of Startups for CEE & MEA at HubSpot for Startups. Eoin is also an entrepreneur & angel investor, who built a company on his own at 17.

Here are 9 lessons we learnt from the super-class with Eoin on how to build a successful sales process:

  1. Today it is not about what you sell, but how you sell it. It matters that you sell emotions with emotion.
  2. There are many scenarios in which the match buyer-seller is not good, so do not be afraid to say NO to a buyer.
  3. Find and match the way the buyer likes to buy. Match your sale process to the buyer’s needs. Buyers have gotten better at blocking out interruptive sales techniques, so do not use those. Adjust and match the way the buyer buys.
  4. Constantly analyze the top cases you lost, why you lost them and what could be done differently.
  5. Make sure your team is enabled to spend more time selling. And less time spent on things which can be automated or spent on auxiliary activities. Your time as a seller is as important as the buyer’s time.
  6. Post-sale is an important sale channel. Happy customers matter, as well as the reviews you get from them.
  7. Buyers can find the information before they ever engage with a salesperson of almost any business. Do not forget that your image in the media and online matters.
  8. Sometimes the prospective buyer might return after months to actually buy a product or service. Do not measure the sale from a short perspective only. Some people might be genuinely interested, but not be ready to go for the purchase.
  9. And last, but not least, the GPCT – the secret sauce: define GOALS, have PLANS, understand your CHALLENGES and follow your TIMELINE.

Startups attending list

viarliveViar.live allows any 360 ̊ enthusiasts and business owners to create and share amazing VR experiences with ease
respiroMarket place for psychological support
easyplanSAAS solution for dental clinics
bloomcodingBloomcoding is reinventing online coding education for children, by teaching kids how to code through Virtual and Augmented Reality experiences.
enabldEmpowering Communication Service Providers to offer smart and cost-effective business communications services
xorXOR builds modern communication software for recruiting and HR to hire and retain talent more efficiently.
faguraP2P credit platform
donkeyDonkey.io makes code deployments simple and fun, regardless of the location you are delivering your software solution to.
metafarmA WEB 3.0 platform where for tokenizing real assets in agriculture using Blockchain, NFT and Metaverse technologies.
selftalkSelftalk is a behavioural health app that helps tech employees deal with anxiety, stress, depression, and negative inner conversation.
delyA set of white label delivery solutions that features the whole package of software required to set up and run your own delivery business
undeA platform for event pages management with tools for events promotion, tickets sale and community building
brizyBrizy is a multiplatform website builder that anyone can use.
sonr_musicSONR Music is a compact disc-shaped 100% waterproof audio player.
boldA platform that brings together specialists from the NEW MEDIA ART area for promoting and re-imagining new products.
langlyA non-standard platform for learning English based on the Oxford English course.
stilioStilio is web platform and booking app designed for Beauty industry, an online digital solution for making online appointments to beauty salons and specialists.
watznowWatznow offers a quick way to share videos with people around you or anywhere in the world with an interactive map.
fastbossFastBoss is Integrated mobile-first CRM-like tools with embedded Virtual Assistant for salesmen and business owners
enamplyAI-assisted productivity management platform that reduces bias in performance improvement and creates a habit of feedback.
influenceInfluence.md is a platform that connects brands with digital storytellers, influencers, and content creators in order to personalize their brand story.
aml_cryptoBlockchain Analytics & Crypto Investigation.
baby_medBaby Medy inspire hope and contribute to the health and well-being of parents and their kids by providing the best care through medicine and modern technology.
doctor_chatDoctorchat is an online clinic platform.
renterRenter is a long term electric bicycle rental service for couriers
my_idMyID provides identification and validation process tools for businesses
music24Platform for music artists where they can sell their songs and merchandise, directly communicating with their fans
clickschoolClick School provides online training and career guidance services in the IT field that the beneficiary pays upon employment.
kicklyA platform for sports organizations to create graphic content in minutes
toutoringOnline tutoring for students
startupProvide a set of products and services that allow the creation of applications and websites without code.
consulterFind the right expert advice for your business with Consulter - the marketplace for top-notch consultants across industries.
inst_expertInstant online help from reliable therapists
sahInteractive online chess courses for children
swiftSaasS solution to connect with customers who leave their contacts online
greenoGreenoSoil is a ClimateTech and AgTech company building the first and the largest global geospatial data marketplace in agriculture
iAsigiAsig is a property and casualty insurance agency powered by technology.
indexIndex is a global network of vetted, world-class software developers, that helps enterprises to find and hire top-caliber engineering talent.
planablePlanable is a content review and marketing collaboration platform used by over 5,000 teams.
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